Google Ads is like the Hulk. Hard to understand but you want them on your side!
There are many reasons why you should use Facebook Ads right now.
With more than 2.23 billion active users, Facebook remains the King Social Network. It is the social-media platform of choice for the majority of marketers — and for good reason. It’s never been cheaper to build your brand and create new demand for your products and services. If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy. Facebook is just too huge for a business of any size to ignore.
Facebook is much more targeted than you might realize. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. This also includes behavior, life events, audience targeting, psychographic targeting, etc. etc. Using Facebook properly, Sync can help your company get super granular with your targeting. This in-turn will help maximize your marketing ROI!
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.