Multi-Channel Marketing is essential in today’s noisy media environment. It is now necessary to interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services. By utilizing an assortment of marketing channels you touch your potential customers anywhere they may be online. These days you need to be where they are as often as possible to gain recognition and ultimately a sale. As online marketing competition grows, multi-channel marketing campaigns will continue to be key for reigning in top-tier customers.

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