What you should know about Google!
As a company, Google focuses on three key areas: Search, Ads and Apps. Search is their core technology; ads are their central business proposition; and apps are the umbrella over their web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. The following is a short videos explaining the principles behind Google search service:
Google Algorithm Changes...Panda!
Algo-Anxitey? Dont worry...Sync is watching!
Google's goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of their algorithms, as new content—both good and bad—comes online all the time.
On April 2011 Google rolled out the Panda algorithmic change globally to all English-language Google users. Panda was just one of roughly 500 search improvements Google expects to roll out to search this year. In fact, since Google launched Panda, they have rolled out dozens additional tweaks to their ranking algorithms. In a nut shell these changes weed out the sites with poor, less relevant content sites and usher in new, relevant, content rich sites Google believes our search queries deserve to see.
Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, Sync encourage you to focus on delivering the best possible experience for users. This video toplines the changes: