Label Daddy case study

The natural online distribution opportunity for Label Daddy was Affiliate Marketing. Sync Online Media recommended Linkshare, a premier online affiliate network management company, as the primary infrastructure for Label Daddy's affiliate marketing effort. Sync established and managed all affiliate marketing efforts including products promotional programs, banner and text creative, internal linkshare marketing campaign to attract affiliates, etc. 
 
For Social Marketing, Sync Online Media worked with Label Daddy to identify the target audience and their desired relationship with the consumer. The idea was to look for and build a more personal relationship with consumers and be their "friend" in business. Based on the target market, Sync Online Media recommended a tactical mix of very targeted Social and Google PPC marketing, initiated a quarterly newsletter, and online product training via webinars. 
 
To further help, Sync Online Media established an affiliate email marketing campaign utilizing a well known and established mass email marketing company Sync partners with regularly. This effort was designed to touch thousands of consumers in a very short period of time, literally driving sales overnight.

Since starting work with Label Daddy, Sync Online Media has helped grow the number of affiliates by over 325%! In addition, Sync Online Media has helped to increase awareness of the reseller website and social awareness, growing the KPI of unique visitors by 340%! 

* 340% increase in overall site traffic
* 580% increase in PPC site traffic
* 203% increase in organic site traffic
* 430% increase in traffic from social sites
* Nearly 100 sales are produced from each email blast

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