Establishing an Online Presence to Increase Reach
Finance One had established an online presence for a few years, however desired to drive a lot more online and offline leads via several online marketing channels. Finance One teamed up with Sync Online Media to spread head all online marketing efforts, specifically Social Media Marketing (SMM) and Search Engine Optimization (SEO).
To maximize visibility with search engines and to organically increase monthly visitors to different pages on the website, Sync Online Media first implemented an onsite/offsite search engine optimization analysis.
The technical analysis conducted by Sync included onsite seo variables, keyword analysis, and made recommendations for onsite content optimization to include website code, optimized tags, meta descriptions, and on-page copy, keyword placement, etc. Sync also developed a new website design that was built for search optimization and focus on providing visitors with easy to find and informative information. Next, Sync performed a detailed competitive analysis of the top 10 keyword competitors and benchmarked goals based on these findings. Using these benchmarks Sync designed an extensive offline content distribution campaign comprised of video, article, press releases, social bookmarking, Web 2.0 posting, etc.
In addition to a search engine optimization analysis, Sync outlined a social media marketing tactics to increase visibility of the client's brand online. Sync began by establishing and managing over 30 social media accounts. Once set up Sync diligently posted content to these sites to increase relevance and authority for Finance One.
Lead generation benchmarks were set to gage the impact of performance for both programs not only for driving incremental website traffic, but to deliver additional leads. Performance results included:
* 556% increase in overall site traffic
* 403% increase in organic site traffic
* 127% increase in leads from organic traffic
* 570% increase in traffic from social sites
* Nearly 200 additional leads from pay per click marketing